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A series of well-placed screenshots, beautiful stock photos, or a bespoke infographic will add significant value to your online content and may be just what you need to grab the attention (and links) you your brand has worked. difficult for the web. Advertising Continue reading below 7. Content that speaks to your target audience I've said it before and I'll say it again: understanding your target audience is key to creating content that drives links and shares. Since content targeted directly at your unique base of readers is more relevant, specific, and valuable than less targeted content, it will go the furthest to earn you the views and attention you deserve. 8. Promoted and Sponsored Content Content that is not promoted often goes unnoticed. Because the web is so vast and the amount of content available is so vast, it's no surprise that unpromoted content often sinks to the bottom of the sea of content, never to be seen again.
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